Beyond Lifestyle is a clothing company where fitness and fashion collide. We want you to feel COMFORTABLE, CASUAL and CONFIDENT both inside and outside the gym.
The love for our logo really starts with the visual representation of a LION. Seen as the King of the Jungle, it is actually an animal that must exert ultimate balance. On one hand it must be powerful, strong and brave. Whilst on the other, be loyal, united and show devotion to family (the pride).
BEYOND was a word we felt best described us as a brand. In anything in life, in order to achieve growth, we must look beyond that which we feel is holding us back.
JOIN THE PRIDE!